Ben & Jerry's
- The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
Af
- Format
- Bog, paperback
- Engelsk
- 276 sider
Normalpris
kr. 249,95
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kr. 229,95
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Leveringstid: 7-12 Hverdage (Sendes fra fjernlager) Forventet levering: 10-03-2026
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Beskrivelse
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with H?agen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
Detaljer
- SprogEngelsk
- Sidetal276
- Udgivelsesdato16-05-1995
- ISBN139780517883709
- Forlag Crown Currency
- FormatPaperback
- Udgave0
Størrelse og vægt
10 cm
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