An Assessment of The Impact of Culture & Tourism on Int. PR Practice

The book captures the role of culture and tourism in building and sustaining international image and reputation. As vibrant media of international public relations, the duo has promoted world peace, international diplomatic relations, socio-cultural integration and favourable economic growth. It made incursion into the growth of culture and tourism with specific reference to Africa and Nigeria being the largest black nation in the world. Fascinating destinations in Nigeria and Africa were presented and adequately highlighted for leisure seekers. Similarly, the author moved up the ladder to hoist the banner of leading world destinations in which virtually all the existing countries of the world were listed. This is an opulent recipe for tourists across the globe. A trip through the book will acquaint you with the global culture and tourism industry with specific and basic knowledge of the numerous opportunities that abound in your country. Dr Akande Aweneri Festus is Director of Press & Information, Supreme Court of Nigeria. He has PhD Degree in Marketing (Public Relations) from University of Nigeria.