Africa's Creative Frontiers

Africa’s creative economy is capturing global attention, powered by bold storytelling, digital innovation, and deep cultural authenticity. From Nollywood’s cinematic rise to the worldwide influence of Afrobeats and the emergence of circular fashion, the continent’s creative industries are not only thriving—they are redefining Africa’s place on the world stage.

Africa’s Creative Frontiers brings together leading scholars and practitioners to examine how fashion, music, and film are transforming African economies. It explores intersections with tourism, sustainability, and entrepreneurship, highlighting perspectives from across Africa, including Nigeria, Ghana, Kenya, Tanzania, and South Africa. This book offers critical perspectives on the challenges and opportunities shaping Africa’s creative industries, country-level and regional insights into key sectors and strategic guidance on innovation, intellectual property, and evolving business models.

An essential resource for academics, policymakers, and cultural entrepreneurs. This book reimagines Africa’s creative future and its growing influence on global cultural and economic landscapes.