Advertising and Public Relations Research
- Format
- E-bog, PDF
- Engelsk
Er ikke web-tilgængelig
E-bogen er DRM-beskyttet og kræver et særligt læseprogram
Normalpris
kr. 719,95
Medlemspris
kr. 659,95
Beskrivelse
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Detaljer
- SprogEngelsk
- Sidetal384
- Udgivelsesdato16-04-2015
- ISBN139781317507376
- Forlag Taylor And Francis
- FormatPDF
Anmeldelser
Vær den første!
Log ind for at skrive en anmeldelse.