Advances in Advertising Research (Vol. XII)
- Communicating, Designing and Consuming Authenticity and Narrative
Forfatter: info mangler
- Format
- E-bog, ePub
- Engelsk
- Indgår i serie
Er ikke web-tilgængelig
E-bogen er DRM-beskyttet og kræver et særligt læseprogram
Normalpris
kr. 1.764,95
Medlemspris
kr. 1.699,95
Beskrivelse
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.
Detaljer
- SprogEngelsk
- Udgivelsesdato10-04-2023
- ISBN139783658404291
- Forlag Springer Fachmedien Wiesbaden
- FormatePub
Anmeldelser
Vær den første!
Log ind for at skrive en anmeldelse.