Ad Lib

Ad Lib is the kind of book that makes Advertising the kind of business I'd want to be in, if I wasn't in it already. Most of it is about advertising and creativity. The rest of it is interesting stuff that I used to pack around the advertising bits to hold them in place. It's not a 'how to' book. It's not a book of rules. God forbid. It's a casual kinda book. Often off the cuff. Sometimes off the wall. Now and then off the damned reservation. It isn't a novel. Doesn't have a plot. Doesn't have any chapters. But it has lots of stories. It's a collection of social media articles, written over the space of a year (or half a lifetime, if you prefer). Now it's also a book. This one. You don't even have to start at the beginning. You can start wherever you want to and go in any direction you like. Forget the destination. Enjoy the journey...