Abercrombie Age

Be popular and good-lookingits the key to a happy life. Luckily, with a bit of know-how and money, you, too, can have it all. At least, thats what teen pop culture was selling in surround sound at the turn of the millennium. From movies like Clueless to TVs Dawsons Creek to the music videos on MTVs Total Request Live and the catalogs of Abercrombie & Fitch, a consumer-minded ethos drove pop culture storytelling as millennials came of age in the late 1990s and early 2000s. But in the long shadow of the Great Recession, the upwardly mobile aspirations fostered by the eras popular culture and media seem to have been thwarted. Many millennials today lack the wealth their parents had at the same age, and the gaps between rich and poor rival those of the Gilded Age.The Abercrombie Age reconsiders teen popular culture from the turn of the twenty-first century, revealing how it told young people that life not only could but surely would get better. Far from frivolous or forgettable, the eras superficial, materialistic culture sold millennials unrealistic expectations of what life could offer, setting up a stark juxtaposition with the realities of today.