A Social Psychology Research Experience

A Social Psychology Research Experience is a workbook that offers students a hands-on introduction to how social psychologists develop and test their research questions. Used in conjunction with a comprehensive instructor’s manual, this workbook includes skill building and interactive group activities that lead students through hypothesis generation, experimental design, the institutional review process, data analysis, writing, and dissemination of their research findings. Students also learn about and gain experience using diverse data collection methodologies, such as priming procedures, psychophysiological measures, surveys, and behavioral observation.